Simplify endpoint security and management with Citrix

Protection, sustainability, cost efficiency and simplicity are key drivers of the endpoint conversation partners are having with their customers.

Eighty-eight percent of U.S. employers support hybrid work, and more than a third of new job postings are hybrid or remote.* This scale makes endpoint strategy a business-critical decision, with IT leaders under pressure to deliver secure access, extend device lifecycles and control expenses — all at once.

Many partners are delivering security and management capabilities today, but often as added point solutions that create friction due to multiple vendors, integrations and tools.

Citrix offers a better way. Citrix already delivers a comprehensive platform that brings Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS). What’s new is the addition of Citrix Unicon.

With these solutions now included in Citrix Universal Hybrid Multi-Cloud and Citrix Platform License subscriptions, partners can help organizations unify virtualization, secure access, OS and endpoint management under one platform. The result: stronger protection, greener IT, lower costs and greater simplicity, without the burden of third-party add-ons or contracts.

Unicon OS

Reduces operational and licensing costs, enhances security and
supports hybrid and cloud workspaces, ensuring a consistent,
reliable user experience.

Scout endpoint management

Streamlines IT operations with granular policies and automated updates
for eLux OS. Scout simplifies administration across all endpoints,
reducing operational burden.

For partners, this change represents more than new features to sell. It’s an opportunity to reposition Citrix as the answer to customer challenges around cost, compliance and complexity with an all-in-one value story that can’t be matched.

• Consolidated licensing and support
  Everything runs under the Citrix subscription, so customers don’t have to manage multiple contracts or vendor relationships. This simplifies procurement, reduces administrative overhead and makes it easier for partners to deliver a complete solution.
• Extended hardware life
  Instead of replacing devices during every refresh cycle, organizations can repurpose existing hardware with Unicon OS, saving on CapEx, reducing e-waste and supporting sustainability goals while still delivering a consistent, reliable user experience.
• Minimized risk through built-in protection
  With a hardened OS, zero-trust access, encryption and centralized policies, businesses can strengthen defenses at the device level. This reduces the attack surface, improves compliance and gives IT more confidence in managing hybrid environments.
• Flexible deployment options
  Citrix allows customers to choose the model that best fits on premises, in private or public clouds or in hybrid environments. That flexibility supports business agility, making it easier to adapt to changing demands while keeping IT teams in control.

As an Arrow partner, you can take this combined solution to market as a differentiated offer that:

• Helps you stand out with a single-vendor solution spanning access, virtualization, OS and endpoint management
• Expands deal sizes with bundled subscriptions, upsells and add-on services like migration support or endpoint refresh planning
• Simplifies sales cycles with one platform, one renewal and one vendor to manage

Arrow provides the expertise, enablement and resources to turn these capabilities into repeatable, profitable offerings and accelerate sales while strengthening customer relationships.

For many customers who already own Citrix Universal Hybrid Multi-Cloud and Citrix Platform Licenses, the value is immediate. They can activate Unicon OS and Scout capabilities right away. That means no extra vendors, contracts or add-on integrations to manage.

Frame conversations around four universal needs:

1. Security: Deliver zero-trust access and protect sensitive data with hardened, layered security across user devices
2. Sustainability: Repurpose devices, reduce e-waste and lower environmental impact and carbon emissions
3. Simplicity: Replace the hassle of multiple tools and contracts by consolidating on a single platform
4. Cost savings: Avoid the Windows 11 upgrade crunch, extend hardware lifecycles and reduce OS licensing costs

This positions you as the strategic partner, uniquely equipped to address immediate IT challenges and guide customers through the evolving demands of hybrid work.

Arrow is the distribution partner to help you capture this opportunity. With Arrow, you get:

• Partner-ready sales assets and enablement to accelerate conversations
• Support for bundling and deal acceleration
• A trusted channel to scale repeatable, profitable Citrix solutions

Citrix Unicon is more than an incremental update. It’s the first time OS and endpoint management have been included directly in Citrix Universal Licensing. Together with Arrow, you can deliver a complete endpoint solution that reduces complexity, strengthens customer security and drives profitability. Your customers gain a true end-to-end solution: virtualization, secure access, OS and endpoint management — all under one vendor and subscription.

Source: *. Robert Half, Remote Work Statistics and Trends for 2025, Sept 3, 2025