We're bringing sessions, conversations and activation experiences you won't want to miss.
IBM Think is one of the biggest moments on the calendar, and Arrow returns as a Partner Plus Day sponsor in Boston, May 4–7. We're going with one goal: helping our Channel Partners walk away with practical strategies they can put to work when they get home — a clearer path to building an AI practice, accelerating deals and growing faster than they could alone.
The partnership behind the success
IBM, Arrow and the channel partners attending Think share something important: none of them go as far alone as they do together. IBM builds some of the most advanced AI and hybrid cloud technology available. Arrow connects that technology to the channel, providing the training, tools, financial support and supply chain expertise that help partners build real, sustainable practices around it. And those channel partners are the ones taking it to the customers who need it most, in the industries and markets they know best.
Your IBM growth engine
Arrow offers IBM Business Partners a faster, clearer path to success. That includes dedicated sales engineering, demand generation resources and hands-on guidance that connects IBM's technology roadmap to a partner's pipeline. Arrow's role goes beyond distribution, serving as the connective tissue between IBM's portfolio and the channel and helping partners move from interest to capability to revenue.
IBM Partner Plus Day | Monday, May 4
Partner Plus Day is the opening day of IBM Think, built entirely for the IBM partner ecosystem. It kicks off with a keynote, followed by co-creation sessions, strategic planning and direct access to IBM leadership.
Arrow’s main session
What it Takes to Win: Arrow Accelerator Drives Growth [2000]
Monday, May 4 | 3:15–3:45 p.m. EDT
This session breaks down the Arrow accelerator LEARN, USE, CREATE framework and what it looks like when it works, with real examples from partners who are building AI-ready practices, closing seven-figure deals and scaling in months instead of years.
The framework is a repeatable path from understanding IBM's watsonx portfolio to deploying it for customers, with Arrow supporting every step. When partners grow, their customers get access to smarter, more capable technology.
Featuring:
- Martin Jerome, VP of Sales Engineering & Services, Arrow
- Steve Moss, Director, watsonx Americas, IBM
- Michael Pompey, AI Evangelist, IBM watsonx, Arrow
- Dana Zaba, Director, NA Supplier Alliances, IBM and Red Hat, Arrow
Special evening events
Monday, May 4, 6:00 p.m. EDT
Welcome Social
After the sessions wrap, we're heading to Lifted at the Omni Boston Hotel at the Seaport, a rooftop spot with skyline views a short walk from the convention center. Bring your clients and join us for drinks as the evening gets started.
Tuesday, May 5, 4:30 p.m. EDT
Perfect Pairings: Networking Sommelier experience
A sommelier-led wine pairing designed to bring the right people together in a relaxed setting. Good conversation tends to follow. Hosted right at the convention center.
Tuesday, May 5, 6:00 p.m. EDT
F1 Arcade VIP experience
We're closing out the evening at F1 Arcade in Boston's Seaport, where guests will race on full-motion simulators, compete for signed F1 memorabilia and have a genuinely good time. No prior experience necessary.
