Beginning Oct. 1, 2009, Arrow Electronics will serve customers in Central Europe under the Arrow Electronics brand. Arrow will merge the portfolios of the Spoerle and Sasco distribution brands, offering a full range of products, engineering support and an extensive linecard through a single point of contact.

Customers can access the broadest line card and most comprehensive range of products and technologies in Europe under the Arrow brand.  Customers can benefit from the close proximity of offices, with access to the largest sales network in Central Europe, and the solutions, structure and services of a global provider.

“With the unification of Spoerle and Sasco product areas, we can offer our distribution channel customers in Central Europe the most comprehensive technology portfolio under one single brand," explains Eric Schuck, general manager of Arrow in Central Europe. “With this strategic step, we fuse the size of a broadline distributor with the expertise of a specialist, and assume a truly unique position in the European distribution market."

The sales channel Arrow Advantage, which focuses on customers who require small and medium product quantities, is not affected by Arrow's new market model.